Virtual reality will further support the Volkswagen Tiguan launch
The Volkswagen Tiguan first made its way to the South African market back in 2008. It has since become one of the most popular SUV’s on the local market, selling 4280 units alone last year. Earlier this year Volkswagen teased the release of its updated Tiguan and has now officially confirmed that it would go on sale from the 1st of July this year. As part of a digital strategy, Volkswagen has announced that Virtual Reality (VR) will be used to support the launch.
It will be used at 25 selected Volkswagen dealerships across South Africa. Volkswagen was in fact the first automotive brand in South Africa to introduce VR to their dealer showrooms, with the Polo, T-Cross, T-Roc and Tiguan is all being available in VR. Volkswagen has further announced that VR will be available for the Golf 8 GTI too when it goes on sale in September of this year.
By using VR, consumers will be able to learn more about the vehicle and what it features, as well as configure their vehicle specifications among other adventures. Volkswagen claims that the Tiguan will be the most technologically advanced SUV in South Africa and VR will further benefit the consumer in being able to experience these improvements. To make things even more exciting, consumers will also be able to experience night-time driving with the all-new Tiguan as well as the benefits that are offered by IQ.LIGHT LED matrix headlights.
Other features like Lane Change Assist and Side Assist can also be experienced using VR. Lane Change Assist and Side Assist is there to help the driver stay within their lane by reacting to vehicles moving in parallel as well as oncoming traffic. Emergency Braking with Front Assist will also be available to experience in VR too. Consumers will also be able to drive this highly advanced SUV through some of South Africa’s most popular spots through VR as well.
Also worth a look: the Volkswagen Golf and the Volkswagen Touareg.
FAQ
Q: What does the new Volkswagen Tiguan cost in South Africa?
The updated Volkswagen Tiguan launched from 1 July with pricing starting around R679,900 for the base model, going up to R899,900 for the top-spec variant with all the bells and whistles.
Q: Is the Volkswagen Tiguan worth buying in 2024?
Absolutely, the Tiguan remains one of SA's most popular SUVs for good reason, with 4,280 units sold last year alone and now packed with even more tech like IQ.LIGHT LED matrix headlights and advanced safety features.
Q: What makes the new Tiguan different from the previous model?
Volkswagen claims this is now the most technologically advanced SUV in South Africa, featuring IQ.LIGHT LED matrix headlights, Lane Change Assist, Side Assist, and Emergency Braking with Front Assist that you can actually experience through VR at dealerships.
Q: Which Volkswagen dealerships have the VR experience for the Tiguan?
The VR experience is available at 25 selected Volkswagen dealerships across South Africa, where you can configure your Tiguan specs and even test the night-time driving features virtually.
Q: How does the Tiguan compare to other SUVs in its price range?
At around R680,000 to R900,000, the Tiguan sits comfortably between premium German rivals and offers excellent build quality, proven reliability, and now class-leading tech features that justify the price tag.
Should You Buy It?
The best family SUV under R900,000 in SA is definitely the new Volkswagen Tiguan. With its proven track record of 4,280 sales last year, cutting-edge safety tech, and that brilliant VR showroom experience, this updated model justifies its R679,900 to R899,900 price range. If you're shopping for a premium SUV that combines German engineering with practical family space, the Tiguan should be at the top of your list. Just make sure to visit one of those 25 VR-equipped dealers first to experience those fancy LED headlights and safety features before you sign on the dotted line.
