OMODA C5: A Strong Contender for South African Car of the Year
The OMODA C5, a rising star in the automotive world, has earned its spot as a semi-finalist in the 2023/24 South African Car of the Year (COTY) competition. This remarkable achievement places OMODA in the spotlight as one of the youngest vehicle brands in South Africa, vying for top honours in the automotive industry.
Selected by a panel of esteemed South African automotive and mobility journalists, OMODA's recognition by the South African Guild of Motoring Journalists (SAGMJ) is a testament to the brand's commitment to excellence. The OMODA C5, the flagship model that has come to define the OMODA brand in South Africa, has impressed experts and enthusiasts alike.
Shannon Gahagan, National Brand and Marketing Manager of Omoda South Africa spoke proudly of the brand's inaugural model: "When we decided to introduce the OMODA brand to South Africa, we specifically picked the OMODA C5 to be our first model. This model showcases our technological development with its 115 kW 1.5-litre turbo-petrol engine. It is a perfect example of our futuristic design language that sees nothing as sacred and looks at any new technology or design element through the lens of functionality and customer benefit."
The OMODA C5 range offers a starting price of R447,900 for the OMODA C5 Tech model, delivering a comprehensive range of features. These include diamond-cut alloy wheels, a dual-screen 10.25" cockpit with touch-screen infotainment and vehicle information, and wireless Apple CarPlay and Android Auto integration.
For those seeking even more luxury and style, the OMODA C5 LUX, LUX S, OMODA C5 ELEGANCE, and ELEGANCE S models complement the game with many creature comforts and styling enhancements. The ELEGANCE S, in particular, stands out with its unique dual-tone design, featuring red highlights on the wheels, roof, and cockpit, offering the highest level of luxuries in its segment.
OMODA expanded its appeal by introducing the sporty OMODA C5 GT, boasting aerodynamic upgrades and the Kunpeng 1.6 turbocharged petrol engine. With 145 kW and 290 Nm of torque, the OMODA C5 GT accelerates from 0-100 km/h in a mere 7.8 seconds. This thrilling addition to the OMODA lineup debuted at the Mr South Africa pageant, where OMODA served as the official vehicle sponsor, gaining praise for its performance, stylish design, and SUV comfort.
Shannon Gahagan emphasised OMODA's dedication to delivering uncompromised quality: "We decided to follow a zero-compromise policy with the product planning for OMODA. This means that customers receive the best possible design, features, and specifications with the OMODA C5 and OMODA C5 GT, regardless of which model they prefer."
OMODA's approach to product design has yielded remarkable results, with solid sales not only in the South African market but also in global markets such as China, Russia, Australia, New Zealand, and Brazil. In November, OMODA sold 12,148 vehicles in its export markets and an impressive 134,078 cars worldwide since the beginning of the year, marking a significant achievement for this young and rapidly expanding brand.
Turning our attention back to the SA COTY competition, it's essential to note that the SAGMJ Car of the Year competition is highly regarded worldwide. Unlike many other COTY competitions, it includes rigorous testing encompassing low-speed handling over uneven surfaces and high-speed performance evaluations with sharp course corrections and dynamic obstacle handling.
Fortunately, OMODA is well-prepared for these challenges, having seamlessly translated its sporty design into an equally dynamic chassis. With its impeccable engineering and stunning design, the OMODA C5 is poised to offer exceptional value to customers in its segment and impress the competition's judges.
Shannon Gahagan expressed confidence in the OMODA C5's prospects: "We are competing in one of the most hotly contested segments – the Compact Family vehicle segment. While many contenders are in this segment, we are confident that the OMODA C5 will offer unmatched value, dynamic capabilities, and performance to impress the judges and secure its place among the COTY finalists."
