Range Rover's Electric SUV Revolution
On December 13th, Range Rover initiated the waiting list for its highly anticipated Range Rover Electric model, preceding the formal client order phase. Geraldine Ingham, Managing Director of Range Rover, expressed the brand's remarkable success since the 2021 launch, citing unprecedented client demand in their 53-year history. In light of this achievement, the official waiting list is now open, allowing early access to pre-orders for this eagerly awaited Range Rover variant.
This marks a significant milestone in the Range Rover brand's history as it ventures into the realm of all-electric luxury SUVs. The forthcoming Range Rover Electric promises to maintain its distinctive British design while elevating modern luxury and performance. Its towing, wading, and all-terrain technology capability is expected to surpass other luxury electric SUVs.
Thomas Müller, Executive Director of Product Engineering at JLR, emphasised the commitment to creating the quietest and most refined Range Rover ever. The core elements that have defined Range Rover—timeless design, a serene cabin, and off-road prowess—remain intact, now complemented by zero tailpipe emissions. Range Rover aims to set a new industry standard with its electric luxury SUV.
This groundbreaking vehicle will join the Range Rover lineup alongside its mild hybrid (MHEV) and plug-in electric hybrid (PHEV) counterparts, offering various options to cater to diverse client preferences. The Range Rover Electric is set to deliver performance comparable to a flagship Range Rover V8. It will feature all-terrain capabilities developed by Land Rover experts, a hallmark since its inception in 1970.
The Range Rover Electric is currently undergoing physical prototype testing to ensure it lives up to its promise of being the quietest and most refined model to date. Engineers focus on active road noise cancellation, sound design, and cabin comfort. After extensive virtual development and testing, the first physical vehicles have been constructed and are undergoing on-road testing in various global locations spanning extreme temperatures.
This groundbreaking model will be designed, engineered, and manufactured in the United Kingdom, utilising the Modular Longitudinal Architecture (MLA) in Solihull alongside existing mild and plug-in hybrid Range Rover vehicles. Notably, the batteries and Electric Drive Units (EDUs) will be produced at JLR's new Electric Propulsion Manufacturing Centre in Wolverhampton, aligning with Range Rover's ambitious goal of achieving net-zero carbon emissions by 2039.
