JAECOO Launches Urban SUV in South Africa
JAECOO, a pioneering urban off-road SUV brand, has recently expanded into South Africa, marking a significant milestone as one of the first countries to embrace this new automotive player. The brand first appeared at the Auto Shanghai 2023 in China, where it was introduced as an independent entity specialising in urban off-road SUVs, encapsulated by the slogan "From Classic, Beyond Classic."
The heart of JAECOO's innovation is the All Road Drive Intelligent System (ARDIS), offering seven distinct driving modes. Each mode is tailored to enhance the SUV's performance in various conditions, ensuring an optimal blend of dynamics and power. This technological feat results from the expertise of JAECOO's seasoned team, including Chief Engineer Peter John Matkin and Chief Designer Chris Rhoades, who have extensive backgrounds in the European automotive industry.
The brand's initial offering, the J7, is set to launch in early 2024. This mid-sized SUV features seven drive modes and a spacious, luxurious interior with a 14.8-inch touchscreen. The J7 and other JAECOO models will be available through the OMODA&JAECOO dealership network, which currently includes 30 locations in South Africa and is expected to expand.
Tony Liu, Executive Deputy General Manager for OMODA&JAECOO, expressed excitement about JAECOO's introduction in South Africa following the earlier launch of the OMODA brand in the country. He highlighted the brand's ambitious expansion plans and commitment to setting new standards in the SUV market, offering vehicles that excel in urban and off-road environments.
JAECOO aims to lead the urban off-road SUV segment with a blend of two-wheel and all-wheel drive capabilities, innovative design, advanced safety features, and intelligent technology. The brand's name, a combination of the German word "jäger" (hunter) and the English term "cool," reflects its core philosophy of outdoor adventure and urban sophistication. Further details and specifications of the J7 will be revealed closer to its launch next year.
