BMW believes that its customers deserve the opportunity to own something more exclusive than their neighbor’s run-of-the-mill 320i, so it developed this Individual program to give those customers that extra level of exclusivity that they want.
The BMW Individual program allows customers to pick from different exterior and interior colors than the usual selections. This allows your BMW to be slightly unique in comparison to every other Bimmer you see on the streets. With these extra levels of customization, it insures that almost every Individual BMW is unique and different.
Take this BMW M4 for instance - its exterior finished in British Racing Green, while the interior features Cohiba Brown leather - making it truly unique. These Individual programs allow BMW customers to add some extra exclusivity to the brand they love. This way, the car they drive is unique to them and highly unlikely to find another like it on the road.
Cars can be built to spec through BMW Individual at any BMW South Africa dealership.
Also worth a look: the BMW Glc and the BMW M3.
FAQ
Q: What does BMW Individual customisation cost in South Africa?
BMW Individual pricing varies dramatically depending on your choices, but expect to pay anywhere from R50,000 to R200,000 extra for custom paint and interior options on top of your base model price.
Q: Is BMW Individual worth the extra cost?
If you've got the cash and want to stand out at the country club, absolutely, but remember you're paying premium money for what is essentially fancy paint and leather that won't add much to resale value.
Q: How long does it take to get a BMW Individual car in South Africa?
Expect to wait 4 to 6 months for delivery since your custom BMW needs to be built to order in Germany and shipped to South Africa.
Q: Which BMW models are available with Individual customisation in South Africa?
Most BMW models from the 3 Series upwards can be specced with Individual options, including the X models, M cars, and luxury 7 Series range.
Should You Buy It?
BMW Individual is a brilliant way to make your car uniquely yours, but it's definitely a luxury for those with deep pockets. If you're buying a standard 320i starting around R650,000, adding R100,000 for Individual options makes financial sense if exclusivity matters to you. However, if you're stretching your budget for that M4 already sitting at R1,400,000, the extra R150,000 for British Racing Green paint might be better spent on the optional carbon fibre bits that actually improve performance. The Individual programme is worth it if you plan to keep the car long term and money isn't tight, otherwise stick to standard colours and save your cash for the next upgrade.
